[Grocery store checkout line]
Me: [chanting] data, data-
Other shoppers: data, DATA
Cashier: [pounding her till] DATA, DATA, DATA!
Reference
Read the excellent full article here, and get a glimpse of what data is being gather about you and how that data is being used against you. Data you probably don’t even fully know you are giving up.
How much is the Kroger and Albertsons planned merger?
“In October 2022, Kroger and another top supermarket chain, Albertsons, announced plans for a $24.6 billion merger that would combine the top two supermarket chains in the U.S., creating stiff competition for Walmart, the overall top seller of groceries.”
How many people shop at Kroger? And how many stores do they have in America?
“Kroger counts 60 million households in the U.S. as regular shoppers at 2,750 stores under the nearly two dozen retail brands that it owns and operates (including Ralphs and Food 4 Less).”
How many clients does the Kroger data company 84.51 have?
“84.51 is considered a leader in the industry, selling insights to makers of the products sold in stores like Kroger’s. The company’s clients include more than 1,400 companies, including General Mills, Unilever, CocaCola, and Kraft Heinz. The data 84.51 provides to them is used to understand not just what the sales figures are for a given product but also the context of the purchase—context that can only be understood with data about the shopper.”
How many points of data is 84.51 collecting about Kroger’s customers?
““We have collected over 2,000 variables on customers,” claims an 84.51 marketing brochure titled “Taking the Guesswork Out of Audience Targeting.” The historical reach of the data is another selling point, noting that the data includes 18 years of Kroger Plus card data. A page marketing 84.51’s “Collaborative Cloud” says the company has “unaggregated” data about individual product sales “from 2 billion annual transactions across 60 million households with a persistent household identifier.” It adds that this data is “privacy compliant.””
How much total data does 84.51 have on Kroger’s customers?
“On a webpage promoting “behavioral analytics,” 84.51 claims “35+ petabytes of first-party customer data, our science—no crystal ball needed.” A petabyte is equal to one million gigabytes. For comparison, Kroger’s trove of customer data is 66 percent larger than the U.S. Library of Congress’s digital collection, which clocked in at 21 petabytes for 2022.”
Supermarkets Are Having a Fire Sale on Data About You, The Markup, https://themarkup.org/privacy/2023/02/16/forget-milk-and-eggs-supermarkets-are-having-a-fire-sale-on-data-about-you
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