The web runs on ad technology. And it’s full of fraud and deception and lies. Why is it so hard to navigate, understand, and regulate? Well the sheer size of it could play a part.
From Charlie Warzel‘s interview with Shoshana Wodinsky;
“The Martech 5000 is wild. It’s more or less 8000 companies all generating, like, billions of dollars in revenue. When you look at that thing, you’re looking at the guts of the internet. Like, that’s how the internet gets funded. That’s how people like me — I mean almost all media — get our salaries paid.”
