Wow, marriage is expensive, huh? But does it have to be!?
And it was also exactly what De Beers Consolidated Mines, Ltd. wanted. I was a century-old marketing campaign, actualized. […] three-quarters of American brides wear a diamond engagement ring, which now costs an average of $4,000.
–The Atlantic, By Uri Friedman, https://www.theatlantic.com/international/archive/2015/02/how-an-ad-campaign-invented-the-diamond-engagement-ring/385376/
